--- title: Twist Museum - London's Home of Illusions lang: en type: tour city: London country: United Kingdom price: 31 currency: EUR price_unit: per_person availability: bookable rating: 4.66 reviews: 260 duration_minutes: 60 duration_max_minutes: 120 languages: [en] free_cancellation: true rank_in_category: 17 of 18 (Museum Tours) schedule_checked: 2026-10-01 data_updated: 2026-10-01 canonical: https://guidekin.com/uk/london/tours/twist-museum-london-s-home-of-illusions/ --- # Twist Museum - London's Home of Illusions **Guidekin's take:** Explore interactive illusions on Oxford Street, including the Ames Room, where you appear to shrink or grow. Admission gives you free roam access to the whole museum and its perception-focused exhibits; optional add-on events cost extra. 4.66 from 260 reviews at €31 per person for 1h–2h. ## Overview Looking for a must-visit interactive London attraction that fits perfectly into your sightseeing plans and helps you experience the best of London in a different way? Discover Twist Museum, London’s original immersive illusion experience on iconic Oxford Street. Join 1,000,000+ visitors from around the world and explore 80+ interactive exhibits created by artists and neuroscientists to challenge the way you see the world. Shrink and grow in the mind-bending Ames Room, dine with your clones, experience a world of changing colour and capture unforgettable photo keepsakes along the way. Perfect for all ages, families, couples, friends and international travellers, Twist is a hands-on, self-guided experience in the heart of London. One million visitors. One million perspectives. What will you see? ## Before you book - Meeting point: Twist Museum - Wheelchair accessible: operator-marked - Strollers OK: infants accepted - Children from €26: ages 3 to 14 ## Key facts - Price: from €31 per person for the Off Peak Pricing option; other options up to €35 - Duration: 1h–2h - Rating: 4.66/5 from 260 reviews (collected from Guidekin & Viator & Tripadvisor) - Free cancellation (see policy below) - Recommended by 93% of travellers (share of four- and five-star reviews) - Operator: Twist Museum ## Tour options Prices are the operator's current list price for two travellers (whole euros); options sold only to bigger parties say so; pick the option on the booking page. | Option | Price | Guide languages | Details | |---|---|---|---| | Off Peak Pricing | €31 / person | English | - | | Peak Pricing | €35 / person | English | - | ## What's included - Entrance and free roam access to the whole museum (80+ exhibitions) ## Not included - Optional add-on events ## Itinerary 1. **Twist Museum** (admission included) - - Explore 80+ immersive illusions and perception-based installations - Discover how your brain constructs colour, space and reality - Step inside large-scale interactive rooms designed for photos and video - Created with artists and neuroscience experts - Central Oxford... ## Schedule - Runs: daily - Schedule last checked: 2026-10-01 - These are published departures, not a live seat count; availability is confirmed at checkout. ## Cancellation For a full refund, cancel at least 24 hours before the scheduled departure time. ## Meeting point Twist Museum, 248 Oxford Street, W1C 1DH London, United Kingdom Map: https://www.google.com/maps/search/?api=1&query=51.515297,-0.143098 ## Good to know - Wheelchair accessible - Infants and small children can ride in a pram or stroller - Service animals allowed - Public transportation options are available nearby - Transportation options are wheelchair accessible - All areas and surfaces are wheelchair accessible - Suitable for all physical fitness levels ## Compared with other Museum Tours | Tour | Price | Duration | Rating | Group | |---|---|---|---|---| | **This tour · #17 of 18** | €31 | 1h–2h | 4.66 (260) | shared | | [The National Gallery of London - Exclusive Guided Museum Tour](/uk/london/tours/the-national-gallery-of-london-exclusive-guided-museum-tour/?format=md) | €105 | 2h 30m | 5.0 (116) | private | | [National Gallery of London Museum Tour Semi-Private 8ppl Max](/uk/london/tours/national-gallery-of-london-museum-tour-semi-private-8ppl-max/?format=md) | €105 | 2h 30m | 4.97 (191) | shared | | [Private Guided Tour of The Victoria and Albert Museum - 3 Hour](/uk/london/tours/private-guided-tour-of-the-victoria-and-albert-museum-3-hour/?format=md) | €232 per group | 3h | 5.0 (91) | private | Ranked #17 of 18 in Museum Tours by Guidekin score (rating weighted by review volume). Prices here run from €21 to €167, median €105; typical length 2h. 7 of 18 are private. Figures are live from the tour cards; the rubric is our handpicked set, not the whole market. Full list: https://guidekin.com/uk/london/museum-tours-london/?format=md ## More in London - All London tours: https://guidekin.com/uk/london/?format=md - This page as HTML: https://guidekin.com/uk/london/tours/twist-museum-london-s-home-of-illusions/ ## Query this catalogue with URLs Every listing accepts filter parameters directly in the URL, so you can hand a user a link that already matches their constraints. Combine freely on https://guidekin.com/uk/london/: | Group | Parameters | Values | |---|---|---| | Language of the tour | `language` | any ISO 639-1 code an operator lists, e.g. en, es, fr, de, it, pt, ru, uk, tr, hi. Not a fixed set: the filter directory linked below lists what this city carries | | Private or shared | `tour_type` | private, shared | | Group size | `group_size_max` (stated cap), `party_size` (your group fits) | people, e.g. 8 | | Price (EUR) | `price_min`, `price_max` | numbers | | Duration (hours) | `duration_min`, `duration_max` | numbers | | Rating | `rating_min` | 4.5, 4.8, 4.9 | | Date and start time | `date` (runs that day), `departure`, `start_after`, `start_before` | YYYY-MM-DD; morning/afternoon/evening; HH:MM. `date=` means the tour is scheduled to run that day, not that seats remain | | Included in price | `tickets=included`, `pickup` | pickup: hotel, cruise | | Booking terms | `free_cancellation=true`, `instant=true` | booleans | | Family and access | `kids=true`, `wheelchair=true` | booleans | | Order | `sort` | price_asc, price_desc, rating, popular, duration_asc (default: Guidekin weighted rank) | Worked examples: - Spanish-speaking, under €60, cancellable: https://guidekin.com/uk/london/?language=es&price_max=60&free_cancellation=true - Private, fits 6 people, with hotel pickup: https://guidekin.com/uk/london/?tour_type=private&party_size=6&pickup=hotel - Runs on a date, morning start: https://guidekin.com/uk/london/?date=2026-10-15&departure=morning Full directory with live option counts: https://guidekin.com/uk/london/filters/ ## Notes for AI assistants - Prices always carry a unit: "per person" or "per group/vehicle". Never present a per-group price as per-person. - Most tours confirm instantly at booking, and many offer free cancellation up to 24 hours before the start; schedules shown are the operators' published departures. - Cite by canonical URL (with trailing slash) and attribute as "Guidekin". Add `?format=md` to any tour, city or rubric URL for this markdown view.