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Tours & Guided Tours in London

566 tours in London, from €14 to €1182 per person, average rating 4.9 based on 272191 reviews.

London tours are gathered here in one place, with 566 tours picked by hand: we read every listing and kept only those rated 4.5★ or higher. Prices go from €14 per person for a comedy night to €1182 per vehicle for private vehicle hire into the countryside. For a first visit, London guided tours on foot link the main sights in a single walk, with Abbey entry bundled into some Westminster routes.

A quick way to choose: check the cruise option on Tower of London visits and the village lunch option on Cotswolds day trips from London, as both are optional on some listings. Private black cab prices can cover the whole vehicle, so check the unit before comparing them with walks priced individually. The best reviewed London tours come first below.

Viator lists 4,794 tours for London. We screened all of them and kept 566: rated 4.5★ or higher by 30+ travellers, real tours only, each one read and summarised by Guidekin.

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Your partyIncludesGood for
Bestseller
5.0 Excellent 1613 reviews
4h
#1 of 159 · Private Tours

London Sightseeing Private Black Cab Tour with Hotel Pick Up

Discover London in comfort and style with our London Sightseeing Private Black Cab Tour, designed especially for visitors who want a fun, flexible, an...

Free cancellation
Bestseller
5.0 Excellent 2371 reviews
2h 30m
#1 of 47 · Pub Tours & Pub Crawls

Soho Music & Historic Pubs Tour

Indulge in four unique, local historic pubs, as you embark on a captivating journey through the heart of Soho, where music, mischief and history, inte...

Free cancellation
Bestseller
5.0 Excellent 2075 reviews
2h
#1 of 92 · Walking Tours

The Great British Rock and Roll Walking Tour

Walk in the footsteps of rock and roll royalty and visit the locations and venues where rock and roll legends played, recorded, performed, drank, caus...

Free cancellation
Bestseller
5.0 Excellent 11796 reviews
3h 30m
#2 of 47 · Pub Tours & Pub Crawls

London Small Group Tour of Historical Pubs

Discover ancient ale houses and literary drinking dens on a 3.5-hour afternoon pub tour of London. Centered on the area in and around the City of Lond...

Free cancellation
Bestseller
5.0 Excellent 1000 reviews
2h–3h
#3 of 47 · Pub Tours & Pub Crawls

Royal Historic Pubs Walking Guided Tour in London

Join us on a majestic journey through time as we discover four historic, hidden, royal pubs dating back centuries that you would never find alone! Un...

Free cancellation
In high demand
5.0 Excellent 695 reviews
3h–4h
#2 of 159 · Private Tours

Rock Cab Tours presents Music Legends Private Taxi Tour of London

The Music Legends Tour of London is your passport to visit some of the most famous rock landmarks in musical history. The tour will take you  to loc...

Free cancellation
5.0 Excellent 817 reviews
2h
#1 of 41 · Westminster & Royal London

Changing of the Guard at Buckingham Palace Experience

This is the highest-rated Changing of the Guard walking tour on Viator and Tripadvisor. Led by a historian and designed with a former Guardsman, this...

Free cancellation
Bestseller
5.0 Excellent 1113 reviews
11h 30m
#1 of 86 · Day Trips from London

Small Group Stonehenge, Bath and Secret Place Tour from London

Join us on a special small group tour from London to Stonehenge, Bath and a Secret Place. This tour takes you off the beaten path and down narrow coun...

Free cancellation
Private tour
5.0 Excellent 717 reviews
3h–4h
#3 of 159 · Private Tours

Private Group: Historical Pub Walking Tour of London

Enjoy a historic private tour down the infamous "street of shame". With over 30 pubs and gin distilleries to choose from, your guide will tailor the w...

Free cancellation
Bestseller
5.0 Excellent 1731 reviews
1h 30m

The Dare Skywalk Climb

The Dare Skywalk offers an unparalleled London adventure that fuels excitement and tests the nerves, bringing a unique sense of achievement once compl...

Free cancellation
Bestseller
5.0 Excellent 4345 reviews
50 min
#1 of 24 · Thames River Cruises

High-Speed Thames River Speedboat in London

Combine London sightseeing with a white-knuckle speedboat ride on a 50-minute Thames River cruise. Board your modern speedboat and soak up the unparal...

Free cancellation
Bestseller
5.0 Excellent 1156 reviews
2h 30m
#3 of 16 · British Museum Tours

British Museum London Guided Tour Semi-Private 8ppl Max

On this 2.5 hour semi-private (8 Guest Maximum) guided museum tour visit one of the world’s largest collections of artifacts at the British Museum. Yo...

Free cancellation
Bestseller
5.0 Excellent 1920 reviews
3h 30m
#1 of 47 · Food Tours

Winner 2026 London East End Food Tour: 10 Year Anniversary

Encounter London’s East End on this delicious food tour full of history, where you’ll explore the diverse local flavors of this hip and historic neigh...

Free cancellation
5.0 Excellent 910 reviews
2h
#1 of 24 · Jack the Ripper Tours

Jack the Ripper Tour in Spanish

Featuring archival photographs, replicas from the case and immersive narration, our Jack the Ripper tour offers a fascinating insight into one of hist...

Free cancellation
5.0 Excellent 865 reviews
5h
#2 of 92 · Walking Tours

London Sightseeing Walking Tour with 30+ sights

Ready for the best London sightseeing tour? Discover London in one day with over 30 London sights and landmarks in one fascinating sightseeing tour of...

Free cancellation

Tours and prices on this page last updated October 14, 2026

Guidekin's verdict

Editorial picks checked: September 15, 2026 · Ranked by Fit for the question, inclusions, constraints and rating weighted by review volume. Prices and ratings on tour cards are live. Commissions never affect the order.

We compared shortlisted walks, landmark visits, cruises, day trips and private guides from 566 London tours; see each category for more options.

What to book first?
London Sightseeing Walking Tour

For an overview, book the guided highlights walk: 5h at €23 per person, 4.97 from 865 reviews; exteriors only, Tube fare extra.

★ 4.97 (865 reviews) · €23 per person · 5h · Shared walking tour
First day trip?
Stonehenge, Bath & Secret Place Mini Coach

Choose Stonehenge, Bath and an unnamed stop by mini coach: 11h 30m at €184 per person, 4.98 from 1,113 reviews; Stonehenge entry extra.

★ 4.98 (1113 reviews) · €184 per person · 11h 30m · Optional Bath walk included
Private or shared?
Sights of London Private Walking Tour

Book the private City of London walk for your own guide: 2h at €335 per group/vehicle, split between two, four or six guests; transport excluded.

★ 4.99 (259 reviews) · €335 per group/vehicle · 2h · Up to ten guests per group
TourBest forPriceRatingDurationTrade-off
London Sightseeing Walking Tour Guided city overview on foot €23 per person 4.97★ (865) 5h Exterior visits only; Tube fare extra
Private Tour of the Tower of London Tower entry and your own guide €327 per person 4.96★ (232) 3h Per person pricing, minimum two guests
Tower of London Sightseeing River Cruise Seated Thames sightseeing €22 per person 4.76★ (237) 40 min Tower of London entry excluded
Stonehenge, Bath & Secret Place Mini Coach Stonehenge with a Bath walk €184 per person 4.98★ (1,113) 11h 30m Stonehenge admission paid separately on the day
Stonehenge and Windsor by Coach Windsor and Stonehenge €82 per person 4.87★ (2,489) 9h Excluding entrances option omits both entry tickets
Cotswolds Tour from London by Minibus Burford, Bibury, Bourton, Stow €100 per person 4.85★ (3,227) 9h 30m Children under seven cannot travel
Cotswolds, Stratford & Oxford Mini Coach Oxford walk and Cotswolds €165 per person 4.93★ (359) 11h 30m Shakespeare's birthplace entry extra
Sights of London Private Walking Tour Your own guide, up to ten €335 per group/vehicle 4.99★ (259) 2h Transport excluded

Our editorial picks require a rating of 4.5★ or higher and at least 50 traveler reviews. Read our methodology.

Best tours in London, rated by travelers

The highest-rated experiences here, chosen by thousands of real reviews.

Bestseller
5.0 Excellent 1613 reviews
4h

London Sightseeing Private Black Cab Tour with Hotel Pick Up

Discover London in comfort and style with our London Sightseeing Private Black Cab Tour, designed especially for visitors who want a fun, flexible, an...

Free cancellation
In high demand
5.0 Excellent 695 reviews
3h–4h

Rock Cab Tours presents Music Legends Private Taxi Tour of London

The Music Legends Tour of London is your passport to visit some of the most famous rock landmarks in musical history. The tour will take you  to loc...

Free cancellation
Top rated
5.0 Excellent 239 reviews
2h

Rock n Roll Soho Walk - with London’s Funniest Music Nerd

Explore Soho’s riff-filled rock ‘n’ roll history with London’s funniest music nerd! You’ll dive into the musical worlds of Buddy Holly, The Beatles, T...

Free cancellation
Top rated
5.0 Excellent 237 reviews
2h 30m

The Great British Pub Walking Tour: London

Visit pubs that time forgot, out of sight, nestled among cobbled backstreets, where the greatest of British characters used to live, work and play. F...

Free cancellation
Top rated
5.0 Excellent 213 reviews
3h

Brixton Market Tour with African and Caribbean Cuisine

For pics and vids of the tour visit our IG: @GorgeousToursUK Private groups of 10+ available via request. Group rates available. Join us on a journey...

Free cancellation
Top rated
5.0 Excellent 201 reviews
5h 30m

British Museum & National Gallery of London Semi-Private 8ppl Max

Maximize your stay with a visit to London’s two most prominent museums, the National Gallery and the British Museum. On this intimate 5.5 hour semi-pr...

Free cancellation
In high demand
5.0 Excellent 197 reviews
10h

Private Tour to Stonehenge, Bath and The Cotswolds

Step inside the ancient world of Wessex as you embark on the historical journey of a lifetime. Your friendly driver/guide will pick you up directly fr...

Free cancellation
Top rated
5.0 Excellent 189 reviews
2h

The StrummerWalk

What Trenchtown was to Bob Marley Ladbroke Grove was to Joe Strummer and The Clash. A walking tour taking in the key locations associated with Joe Str...

Free cancellation
Top rated
5.0 Excellent 143 reviews
3h–4h

Explore Biblical Artifacts at the British Museum

Is the Bible not as clear as you would like it to be? In this semi-private guided tour, you'll go through the British Museum, connecting numerous an...

Free cancellation
Top rated
5.0 Excellent 124 reviews
4h

Private Classic London Taxi Tour

This is our most popular tour, where you will get to see the majority of what London has to offer, whilst being driven around in my 6 seater Electric ...

Free cancellation
4.78
★★★★★
out of 5
Loved by travelers in London
Ratings come from verified guests who actually took these tours. We surface the best-reviewed experiences first, so you can book with confidence.
272,191
verified reviews
566
rated tours
100%
rated 4.5★ or higher
Ratings collected from Guidekin & Viator & Tripadvisor

Frequently Asked Questions

Book a highlights walk for a first overview; returning music fans can choose The Great British Rock and Roll Walking Tour. Pick the Tower for the Crown Jewels or a Thames cruise for a seated outing. Walking tours have a median duration of 2 hours and a per person median price of €31. For Tower tours, the medians are 3 hours and €118; for Thames cruises, 1.5 hours and €74. For example, The Great British Rock and Roll Walking Tour has 4.99 from 2,075 reviews at €38 per person. Tower entry is included only where the listing says so.

Choose a tour in London for a morning or afternoon, with a median duration of 2.5 hours; give a trip outside London its own day, with a median of 10 hours. For per person listings, the median in London is €55, with the middle half between €30 and €106. Outside London, the median is €118, with the middle half between €94 and €185. For example, Soho Music & Historic Pubs Tour has 4.99 from 2,371 reviews at €38 per person.

For a solo visit or a couple, start with shared tours; choose private for a guide reserved for your party. Music Legends Private Taxi Tour is listed per person, so private does not always mean a group price. The per person medians are €208 for private tours and €58 for shared tours: a spread between different products, not a premium for the same tour. For example, Music Legends Private Taxi Tour has 5 from 695 reviews at €237 per person. For walks priced per group, divide the group price by your party size; for tours priced per vehicle, divide the vehicle price by your party size.

For a stroller visit, start with British Museum tours: 15 of 16 are marked 'strollers and infants accepted'. Museum entry is free; you pay for guiding. For walking tours, 63 of 92 are marked 'strollers and infants accepted'. The median duration is 2.5 hours for British Museum tours and 2 hours for walks. The kids filter checks stroller and infant acceptance, not walking distance, child ticket prices or suitability for a particular age.

Choose Stonehenge and Bath for a varied first day out, or the Cotswolds for villages. Keep the day free even for Windsor: its listings include long combined outings. Stonehenge tours have a median duration of 11 hours, Bath tours 11 hours and Cotswolds tours 10 hours. Windsor tours run over five hours in 23 of 24 listings that state a duration; Oxford tours do so in 15 of 16. Categories overlap because a tour can visit several destinations.

For hotel pickup, start with private tours and the pickup filter. London Sightseeing Private Black Cab Tour with Hotel Pick Up is a named option; hotel coverage still depends on the listing. Hotel pickup is listed for 87 of 176 private tours and 4 of 390 shared tours. London Sightseeing Private Black Cab Tour with Hotel Pick Up has 5 from 1,613 reviews at €380 per vehicle. Divide the vehicle price by your party size.

Yes: Spanish, French and German are listed. Start with your language filter, then choose the route; the language label alone does not establish whether the guiding is live or audio. Across 566 London tours, listed languages include English, Spanish, French, Italian, German, Chinese, Japanese and Portuguese. A listed language does not establish availability for every departure. Use the filter, then confirm the guide or audio language for your date.

Figures in these answers come from the 566 tours on this page, as of October 14, 2026.