A custom itinerary and private guide are included; landmark entry and transport cost extra. 4.9 from 173 reviews at €246 per person for 3h–7h.
In our comparison: #132 of 159 in Private Tours, by rating weighted by review volume (see the comparison).
2 options from the operator, described in its own words. Prices are the operator's from-prices per adult for a party of two. Click an option to book it on Viator. Guide languages on every option: English.
| Option | What the operator says | From, per adult |
|---|---|---|
| Half-day tourThe page price | 3.5h private customized tour Pickup included | €246 for 2+ people |
| Full-day tour | 7h private customized tour Pickup included | €405 for 2+ people |
Children from €9 (ages 8 to 17). Option texts and prices come from the operator's listing; prices checked on Viator on 1 October 2026.
97% of ratings with a star breakdown are 4★ or 5★: 168 of 173
Star breakdown of all 173 ratings
Reviewers value knowledgeable guides and personalised routes; the walking can be tiring for children.
Written by Guidekin from the 100 most recent English reviews on Viator & Tripadvisor (6 April 2023 to 27 September 2026). Refreshed as new reviews arrive; last checked 4 October 2026.
Reviews are shown as the platforms publish them and removed when they disappear there.
Ratings collected from Guidekin, Viator & Tripadvisor.
A total must-see for your visit in London. But careful, the Changing of the Guard doesn't happen every day, talk to us first.
25 minUltimate photo opp. You need to know the best spot. Fun times in London (entrance fee not included)
20 min · Admission not includedthe most iconic views of London
45 minOur kings marry here. We bid farewell to them when they pass. Another London must-do and photo opp. (entrance fee not included)
20 min · Admission not includedPay your tribute. Princess Diana remains very dear to the hearts of the British.
10 minThe masterpiece of Sir Christopher Wren, the symbol of London's rebirth after the Great Fire, and the great survivor of the air blitz during WWII
20 min · Admission not includedWe'll take you along "Wobbly Bridge" for the bridge is famous "terminating vistas" - Saint Paul's cathedral on one side and tate Modern on the opposite side of the Tames River.
15 minBig Ben in all its glory - finally restored, after 5 long years of work, and 15 years of being out of order. And by the way, Big Ben is not the tower, it is the clock on that tower...We have facts for you to know!
20 min · Admission not includedShops and market and street artists since the 1600's. My Fair Lady was a flower seller there once.
15 minThe most popular tourist attraction in the United Kingdom,even James Bond has ridden it. Now it is your turn.
2h · Admission not includedLondon's newest icon. You can experience its observation deck. Just press on 72.
20 minNelson's column, the celebration of the British Navy, the lions of Trafalgar Square and the British Museum. The Nazis had secret plans to steal Nelson's column to Berlin if they inveded England.
20 minWhen we take you there, we will explain all the behind the scene action taking place around you. We will even tell you what a Piccadill is. And why you want find any at Picadilly Circus.
45 minIf you want to look at 53 sites in one day, take a tourist bus or an all-day cab ride. They do a nice job of hauling you around.
Now if you want to visit London for real, join this 5-star private tour. Half-day or full-day.
Get the “Best of London”: authentic, knowledgeable, in-depth, and fully customized to your interests.
Our guides are passionate and communicative. Our team cares that you fall in love with London.
Mix & Match as you wish with this bespoke tour.
Tourist highlights – Changing of the Guard, Big Ben, London Bridge etc.
Kids’ London – Platform 9 ¾, Harry Potter, Paddington etc.
The Royals -- Buckingham palace, Harry vs. William, and Camilla and Kate.
The city beat -- Soho, the bowler hat, an atmospheric pub.
We build a route around your interests. We meet at your hotel. Each stop is as quick, or as deep, as you wish.
You will say: “I've seen the highlights. But I've also experienced London”.
All for the same price as a day-long drive through London’s traffic.
The operator's own notes, grouped by topic. Nothing here is added by Guidekin.
For a full refund, cancel at least 24 hours before the scheduled departure time.
| Tour | Price | Duration | Rating | Group |
|---|---|---|---|---|
| This tour · #132 of 159 | €246 | 3h–7h | 4.9 (173) | private |
| London Sightseeing Private Black Cab Tour with Hotel Pick Up | €380 per group | 4h | 5.0 (1613) | private |
| Rock Cab Tours presents Music Legends Private Taxi Tour of London | €237 | 3h | 5.0 (695) | private |
| Private Group: Historical Pub Walking Tour of London | €149 | 3h | 4.99 (717) | private |
Ranked #132 of 159 in Private Tours by Guidekin score (rating weighted by review volume). Prices here run from €36 to €1135, median €224; typical length 3h. 159 of 159 are private. Figures are live from the tour cards; the rubric is our handpicked set, not the whole market. Compare all 159 Private Tours