Explore interactive illusions on Oxford Street, including the Ames Room, where you appear to shrink or grow. Admission gives you free roam access to the whole museum and its perception-focused exhibits; optional add-on events cost extra. 4.66 from 260 reviews at €31 per person for 1h–2h.
Looking for a must-visit interactive London attraction that fits perfectly into your sightseeing plans and helps you experience the best of London in a different way?
Discover Twist Museum, London’s original immersive illusion experience on iconic Oxford Street. Join 1,000,000+ visitors from around the world and explore 80+ interactive exhibits created by artists and neuroscientists to challenge the way you see the world.
Shrink and grow in the mind-bending Ames Room, dine with your clones, experience a world of changing colour and capture unforgettable photo keepsakes along the way.
Perfect for all ages, families, couples, friends and international travellers, Twist is a hands-on, self-guided experience in the heart of London.
One million visitors. One million perspectives. What will you see?
This tour runs daily. Scheduled through December 2026. These are the operator’s scheduled departures, not a live seat count: availability is confirmed at checkout. Schedule last checked October 1, 2026.
Twist Museum, 248 Oxford Street, W1C 1DH London, United Kingdom
Open in Google MapsFor a full refund, cancel at least 24 hours before the scheduled departure time.
| 1+ days | Full refund |
| 0-1 days | No refund |
| Tour | Price | Duration | Rating | Group |
|---|---|---|---|---|
| This tour · #17 of 18 | €31 | 1h–2h | 4.66 (260) | shared |
| The National Gallery of London - Exclusive Guided Museum Tour | €105 | 2h 30m | 5.0 (116) | private |
| National Gallery of London Museum Tour Semi-Private 8ppl Max | €105 | 2h 30m | 4.97 (191) | shared |
| Private Guided Tour of The Victoria and Albert Museum - 3 Hour | €232 per group | 3h | 5.0 (91) | private |
Ranked #17 of 18 in Museum Tours by Guidekin score (rating weighted by review volume). Prices here run from €21 to €167, median €105; typical length 2h. 7 of 18 are private. Figures are live from the tour cards; the rubric is our handpicked set, not the whole market. Compare all 18 Museum Tours