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Tours & Guided Tours in London

570 tours in London, from €14 to €1176 per person, average rating 4.9 based on 271034 reviews.

London tours are gathered here in one place, with 570 tours picked by hand: we read every listing and kept only those rated 4.5★ or higher. Prices go from €14 per person for a comedy night to €1176 per vehicle for private vehicle hire into the countryside. For a first visit, London guided tours on foot link the main sights in a single walk, with Abbey entry bundled into some Westminster routes.

A quick way to choose: check the cruise option on Tower of London visits and the village lunch option on Cotswolds day trips from London, as both are optional on some listings. Private black cab prices can cover the whole vehicle, so check the unit before comparing them with walks priced individually. The best reviewed London tours come first below.

Viator lists 4,784 tours for London. We screened all of them and kept 570: rated 4.5★ or higher by 30+ travellers, real tours only, each one read and summarised by Guidekin.

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Your partyIncludesGood for
4.9 Excellent 71 reviews
3h
#54 of 92 · Walking Tours

Best of London: Small Group Walking Tour (Max 10, 3 Hours)

Join our London small group walking tour and delve beneath the surface to discover the city’s hidden gems. With a maximum of 10 people in the group, t...

Free cancellation
4.9 Excellent 222 reviews
3h
#34 of 48 · Food Tours

London Food Walking Tour: Taste Your Way Through Soho & Chinatown

Experience London through your taste buds on our Food Tour, tasting your way through Soho and Chinatown. We've curated a guided experience with priori...

Free cancellation
4.9 Excellent 166 reviews
1h 30m

Up at The O2: Sunset Climb with Guided Tour with Panoramic Views

Go on up as the sun goes down. Enjoy a picturesque experience of London against the backdrop of an auburn sky. Up at The O2 is a 90-minute outdoor cl...

Free cancellation
Private tour
4.9 Excellent 32 reviews
12h–13h

Southampton Cruise Term/ Hotel to London with Stopovers at Stonehenge & Windsor

From the time you arrive in the England we will pick you up from Heathrow and then transfer you to Southampton hotel or Cruise Terminal . On the retur...

Free cancellation
In high demand
4.9 Excellent 40 reviews
1h 45m
#10 of 27 · Tower of London Tours

Tower of London: VIP After Hours Access & Ceremony of the Keys

The Tower of London has locked its gates every single night for 700 years in the Ceremony of the Keys. Public tickets for this ritual sell out within ...

Free cancellation
4.9 Excellent 39 reviews
1h

DNA VR | Ubisoft's VR Escape Room - 2 or 4 Player

Come in a team of 2 to try and beat one of these awesome and challenging experiences whilst in Virtual Reality the entire time allowing for a more imm...

4.9 Excellent 39 reviews
3h 30m
#11 of 21 · Harry Potter Tours

London: Landmarks Walking Tour & Harry Potter Walking Tour

This walking tour takes you on a journey through London's iconic landmarks, with a touch of royalty and Harry Potter magic. Visit Buckingham Palace, t...

Free cancellation
Bestseller
4.9 Excellent 4230 reviews
2h
#6 of 21 · Harry Potter Tours

Original Harry Potter Locations Tour - Guided Tour of London

Take the original Harry Potter walking tour of London. Get sorted into houses and test your Potter trivia. We wend our way through Soho, Covent Garden...

Free cancellation
4.9 Excellent 145 reviews
4h 30m
#13 of 14 · Street Art Tours

The Original Shoreditch Pub Crawl

Join us for something a little different - this Pub Crawl takes you off the beaten track and on to the best of Shoreditch! (Please note we DO NOT vis...

Free cancellation
4.9 Excellent 73 reviews
9h
#4 of 16 · Oxford from London

Windsor Castle and Oxford Small Group Tour

Discover British history on a captivating day trip that explores Windsor Castle and Oxford. Begin at Windsor Castle, the royal residence with over 900...

Free cancellation
4.9 Excellent 47 reviews
3h
#5 of 8 · Ghost Tours

The Haunted Pubs of Old London: Small Group Tour

Explore London's most chilling haunted pubs! Hear the stories behind centuries-old boozers and imbibe the atmosphere, as we take a walk through histor...

Free cancellation
Private tour
4.9 Excellent 69 reviews
1h
#129 of 160 · Private Tours

Private VR Arcade experience in London

DNA VR VR Arcade session give Virtual Reality travellers a chance to explore mesmerising Virtual worlds together. You are guided by your VR Master dur...

4.9 Excellent 46 reviews
2h 15m
#22 of 41 · Westminster & Royal London

2h Royal London Walk: Buckingham Palace, Westminster & Big Ben

Discover London’s most iconic Royal sights on a relaxed 2-hour walking tour from Buckingham Palace to Big Ben, with a maximum of just 10 guests per to...

Free cancellation
4.9 Excellent 130 reviews
1h 10m–1h 15m
#63 of 92 · Walking Tours

London Witches and History Walking Tour

Experience London’s wicked history and see famous sights on this spellbindingly unique walking tour, led by a bewitching guide! Join your characterfu...

Free cancellation
4.9 Excellent 30 reviews
2h
#14 of 24 · Jack the Ripper Tours

Jack the Ripper Mystery Walks

This is a fun and entertaining experience where you will meet like minded people and learn some of London's dark history and see original Victorian bu...

Free cancellation

Tours and prices on this page last updated October 2, 2026

Guidekin's verdict

Editorial picks checked: September 15, 2026 · Ranked by Fit for the question, inclusions, constraints and rating weighted by review volume.. Prices and ratings on tour cards are live. Commissions never affect the order.

We compared shortlisted walks, landmark visits, cruises, day trips and private guides from 570 London tours; see each category for more options.

What to book first?
London Sightseeing Walking Tour

For an overview, book the guided highlights walk: 5h at €23 per person, 4.97 from 865 reviews; exteriors only, Tube fare extra.

★ 4.97 (865 reviews) · €23 per person · 5h · Shared walking tour
First day trip?
Stonehenge, Bath & Secret Place Mini Coach

Choose Stonehenge, Bath and an unnamed stop by mini coach: 11h 30m at €183 per person, 4.98 from 1,110 reviews; Stonehenge entry extra.

★ 4.98 (1110 reviews) · €183 per person · 11h 30m · Optional Bath walk included
Private or shared?
Sights of London Private Walking Tour

Book the private City of London walk for your own guide: 2h at €333 per group/vehicle, split between two, four or six guests; transport excluded.

★ 4.99 (259 reviews) · €333 per group/vehicle · 2h · Up to ten guests per group
TourBest forPriceRatingDurationTrade-off
London Sightseeing Walking Tour Guided city overview on foot €23 per person 4.97★ (865) 5h Exterior visits only; Tube fare extra
Private Tour of the Tower of London Tower entry and your own guide €325 per person 4.96★ (231) 3h Per person pricing, minimum two guests
Tower of London Sightseeing River Cruise Seated Thames sightseeing €22 per person 4.76★ (226) 40 min Tower of London entry excluded
Stonehenge, Bath & Secret Place Mini Coach Stonehenge with a Bath walk €183 per person 4.98★ (1,110) 11h 30m Stonehenge admission paid separately on the day
Stonehenge and Windsor by Coach Windsor and Stonehenge €82 per person 4.87★ (2,477) 9h Excluding entrances option omits both entry tickets
Cotswolds Tour from London by Minibus Burford, Bibury, Bourton, Stow €100 per person 4.84★ (3,185) 9h 30m Children under seven cannot travel
Cotswolds, Stratford & Oxford Mini Coach Oxford walk and Cotswolds €165 per person 4.93★ (359) 11h 30m Shakespeare's birthplace entry extra
Sights of London Private Walking Tour Your own guide, up to ten €333 per group/vehicle 4.99★ (259) 2h Transport excluded

Our editorial picks require a rating of 4.5★ or higher and at least 50 traveler reviews. Read our methodology.

Best tours in London, rated by travelers

The highest-rated experiences here, chosen by thousands of real reviews.

In high demand
5.0 Excellent 695 reviews
3h–4h

Rock Cab Tours presents Music Legends Private Taxi Tour of London

The Music Legends Tour of London is your passport to visit some of the most famous rock landmarks in musical history. The tour will take you  to loc...

Free cancellation
Top rated
5.0 Excellent 239 reviews
2h

Rock n Roll Soho Walk - with London’s Funniest Music Nerd

Explore Soho’s riff-filled rock ‘n’ roll history with London’s funniest music nerd! You’ll dive into the musical worlds of Buddy Holly, The Beatles, T...

Free cancellation
Top rated
5.0 Excellent 234 reviews
2h 30m

The Great British Pub Walking Tour: London

Visit pubs that time forgot, out of sight, nestled among cobbled backstreets, where the greatest of British characters used to live, work and play. F...

Free cancellation
Top rated
5.0 Excellent 210 reviews
3h

Brixton Market Tour with African and Caribbean Cuisine

For pics and vids of the tour visit our IG: @GorgeousToursUK Private groups of 10+ available via request. Group rates available. Join us on a journey...

Free cancellation
Top rated
5.0 Excellent 201 reviews
5h 30m

British Museum & National Gallery of London Semi-Private 8ppl Max

Maximize your stay with a visit to London’s two most prominent museums, the National Gallery and the British Museum. On this intimate 5.5 hour semi-pr...

Free cancellation
In high demand
5.0 Excellent 197 reviews
10h

Private Tour to Stonehenge, Bath and The Cotswolds

Step inside the ancient world of Wessex as you embark on the historical journey of a lifetime. Your friendly driver/guide will pick you up directly fr...

Free cancellation
Top rated
5.0 Excellent 187 reviews
2h

The StrummerWalk

What Trenchtown was to Bob Marley Ladbroke Grove was to Joe Strummer and The Clash. A walking tour taking in the key locations associated with Joe Str...

Free cancellation
Top rated
5.0 Excellent 143 reviews
3h–4h

Explore Biblical Artifacts at the British Museum

Is the Bible not as clear as you would like it to be? In this semi-private guided tour, you'll go through the British Museum, connecting numerous an...

Free cancellation
Top rated
5.0 Excellent 122 reviews
4h

Private Classic London Taxi Tour

This is our most popular tour, where you will get to see the majority of what London has to offer, whilst being driven around in my 6 seater Electric ...

Free cancellation
Top rated
5.0 Excellent 116 reviews
2h 30m

The National Gallery of London - Exclusive Guided Museum Tour

Explore a world-class art collection with our energetic guides during this 2.5-hour exclusive guided museum tour of the National Gallery. We will disc...

Free cancellation
4.78
★★★★★
out of 5
Loved by travelers in London
Ratings come from verified guests who actually took these tours. We surface the best-reviewed experiences first, so you can book with confidence.
271,034
verified reviews
570
rated tours
100%
rated 4.5★ or higher
Ratings collected from Guidekin & Viator & Tripadvisor

Frequently Asked Questions

Book a highlights walk for a first overview; returning music fans can choose The Great British Rock and Roll Walking Tour. Pick the Tower for the Crown Jewels or a Thames cruise for a seated outing. Walking tours have a median duration of 2 hours and a per person median price of €31. For Tower tours, the medians are 3 hours and €118; for Thames cruises, 1.5 hours and €73. For example, The Great British Rock and Roll Walking Tour has 4.99 from 2,069 reviews at €38 per person. Tower entry is included only where the listing says so.

Choose a tour in London for a morning or afternoon, with a median duration of 2.5 hours; give a trip outside London its own day, with a median of 10 hours. For per person listings, the median in London is €54, with the middle half between €30 and €106. Outside London, the median is €118, with the middle half between €94 and €184. For example, Soho Music & Historic Pubs Tour has 4.99 from 2,355 reviews at €38 per person.

For a solo visit or a couple, start with shared tours; choose private for a guide reserved for your party. Music Legends Private Taxi Tour is listed per person, so private does not always mean a group price. The per person medians are €208 for private tours and €57 for shared tours: a spread between different products, not a premium for the same tour. For example, Music Legends Private Taxi Tour has 5 from 695 reviews at €237 per person. For walks priced per group, divide the group price by your party size; for tours priced per vehicle, divide the vehicle price by your party size.

For a stroller visit, start with British Museum tours: 15 of 16 are marked 'strollers and infants accepted'. Museum entry is free; you pay for guiding. For walking tours, 63 of 92 are marked 'strollers and infants accepted'. The median duration is 2.5 hours for British Museum tours and 2 hours for walks. The kids filter checks stroller and infant acceptance, not walking distance, child ticket prices or suitability for a particular age.

Choose Stonehenge and Bath for a varied first day out, or the Cotswolds for villages. Keep the day free even for Windsor: its listings include long combined outings. Stonehenge tours have a median duration of 11 hours, Bath tours 11 hours and Cotswolds tours 10 hours. Windsor tours run over five hours in 23 of 24 listings that state a duration; Oxford tours do so in 15 of 16. Categories overlap because a tour can visit several destinations.

For hotel pickup, start with private tours and the pickup filter. London Sightseeing Private Black Cab Tour with Hotel Pick Up is a named option; hotel coverage still depends on the listing. Hotel pickup is listed for 87 of 177 private tours and 4 of 393 shared tours. London Sightseeing Private Black Cab Tour with Hotel Pick Up has 4.99 from 1,580 reviews at €378 per vehicle. Divide the vehicle price by your party size.

Yes: Spanish, French and German are listed. Start with your language filter, then choose the route; the language label alone does not establish whether the guiding is live or audio. Across 570 London tours, listed languages include English, Spanish, French, Italian, German, Chinese, Japanese and Portuguese. A listed language does not establish availability for every departure. Use the filter, then confirm the guide or audio language for your date.

Figures in these answers come from the 570 tours on this page, as of October 2, 2026.