The listed inclusion is admission only, with staff on hand inside to explain the science and help with photos. 4.82 from 73 reviews at €35 per person for 1h 30m–2h.
In our comparison: #35 of 47 in Pub Tours & Pub Crawls, by rating weighted by review volume (see the comparison).
One price for every traveller: €35 per adult.
Children from €29 (ages 5 to 14). Option texts and prices come from the operator's listing; prices checked on Viator on 3 October 2026.
95% of ratings with a star breakdown are 4★ or 5★: 69 of 73
Star breakdown of all 73 ratings
Reviewers praise the interactive illusions and staff help with photos; some find admission poor value.
Written by Guidekin from the 71 most recent English reviews on Viator & Tripadvisor (8 May 2026 to 30 September 2026). Refreshed as new reviews arrive; last checked 4 October 2026.
Reviews are shown as the platforms publish them and removed when they disappear there.
Ratings collected from Guidekin, Viator & Tripadvisor.
Experience the impossible at Museum of Illusions in the center of London. The city’s most playful and surprising experience for all ages, where nothing is what it seems. Walk up the walls of No 10 Downing Street in gravity defying rooms, shrink or grow in impossible spaces, challenge your balance in the Vortex Tunnel, and explore holograms, mind bending installations, and puzzles that twist your perception. The fun photo opportunities allows you to capture yourself floating, splitting in half, hanging from the ceiling, or multiplied into a room of clones. The photos look like magic, but the science behind them is real. All illusions are based on psychology and perception, so you don’t just experience the trick, you understand how your brain falls for it. Perfect for families, playful dates, curious friends, and anyone who loves a surprise. There’s no age limit on curiosity. The museum is open year-round, and designed for anyone who wants to laugh, learn, and experience the impossible.
Admission includedMind bending illusions that trick your brain and challenge your senses. Great for anyone who's curious but loves to find out more.
Your Illusion Experts are on hand around the museum to explain the science and help you capture that perfect photo moment.
The operator's own notes, grouped by topic. Nothing here is added by Guidekin.
For a full refund, cancel at least 24 hours before the scheduled departure time.
| Tour | Price | Duration | Rating | Group |
|---|---|---|---|---|
| This tour · #35 of 47 | €35 | 1h 30m–2h | 4.82 (73) | shared |
| Soho Music & Historic Pubs Tour | €38 | 2h 30m | 4.99 (2358) | shared |
| London Small Group Tour of Historical Pubs | €42 | 3h 30m | 4.98 (11796) | shared |
| Royal Historic Pubs Walking Guided Tour in London | €38 | 2h | 4.99 (996) | shared |
Ranked #35 of 47 in Pub Tours & Pub Crawls by Guidekin score (rating weighted by review volume). Prices here run from €17 to €409, median €38; typical length 2h 30m. 5 of 47 are private. Figures are live from the tour cards; the rubric is our handpicked set, not the whole market. Compare all 47 Pub Tours & Pub Crawls