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Museum of Illusions London - Reimagine Reality

4.8 · 73 ratings on Guidekin, Viator & Tripadvisor 95% of star-rated reviews are 4★ or 5★ London Operated by Museum of Illusions London Free cancellation · up to 24 hours before
Duration
1h 30m–2h
Group
Shared tour
Start & pickup
31 start times between 10:00 and 20:00 · No hotel pickup: everyone meets at the start point
Tickets
Admission included
Booking
Instant confirmation · mobile ticket
Guidekin's take

Optical illusions turn this London museum visit into a chance to test your senses and take playful photos.

The listed inclusion is admission only, with staff on hand inside to explain the science and help with photos. 4.82 from 73 reviews at €35 per person for 1h 30m–2h.

In our comparison: #35 of 47 in Pub Tours & Pub Crawls, by rating weighted by review volume (see the comparison).

How we choose tours →Commissions never affect our verdicts.

Price and inclusions

One price for every traveller: €35 per adult.

Included and not included

  • Admission fee

    Children from €29 (ages 5 to 14). Option texts and prices come from the operator's listing; prices checked on Viator on 3 October 2026.

    Reviews

    4.8
    73 ratings
    Guidekin, Viator & Tripadvisor

    95% of ratings with a star breakdown are 4★ or 5★: 69 of 73

    Star breakdown of all 73 ratings

    5 stars
    64 · 88%
    4 stars
    5 · 7%
    3 stars
    4 · 5%
    2 stars
    0 · 0%
    1 star
    0 · 0%

    What reviewers say

    Reviewers praise the interactive illusions and staff help with photos; some find admission poor value.

    Praised

    • Helpful staff explain illusions, suggest poses and take photos
    • Interactive exhibits entertain children, teenagers and adults
    • Clear explanations add an educational side to the puzzles and illusions
    • A well laid out museum that is easy to navigate

    Complaints

    • Some find admission expensive for what is on offer, while others call it good value
    • Queues at busy times, both for entry and at individual exhibits

    Written by Guidekin from the 71 most recent English reviews on Viator & Tripadvisor (8 May 2026 to 30 September 2026). Refreshed as new reviews arrive; last checked 4 October 2026.

    Latest reviews

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    Ratings collected from Guidekin, Viator & Tripadvisor.

    Meeting point and route

    Meeting point

    Where
    Museum Of Illusions London, 17 Tottenham Court Road, W1D 1BG London, United Kingdom · Open in Google Maps
    Departure
    31 start times between 10:00 and 20:00 daily; scheduled year-round (operator schedule, seats confirmed at checkout)
    Return
    This activity ends back at the meeting point
    Pickup
    No hotel pickup: everyone meets at the start point
    Operator
    Museum of Illusions London; booking and payment are completed on Viator

    Itinerary

    About this tour, from the operator

    Mind bending illusions that trick your brain and challenge your senses. Great for anyone who's curious but loves to find out more.

    Your Illusion Experts are on hand around the museum to explain the science and help you capture that perfect photo moment.

    Walking, children and accessibility

    The operator's own notes, grouped by topic. Nothing here is added by Guidekin.

    Walking and health

    • Suitable for all physical fitness levels

    Children

    • Infants and small children can ride in a pram or stroller

    Accessibility

    • Wheelchair accessible
    • Strollers OK
    • Wheelchair accessible
    • Service animals allowed
    • Public transportation options are available nearby
    • Transportation options are wheelchair accessible

    Good to know

    • Children from €29 ages 5 to 14

    Cancellation policy

    For a full refund, cancel at least 24 hours before the scheduled departure time.

    • 1+ days: Full refund
    • 0-1 days: No refund

    Compared with other Pub Tours & Pub Crawls

    TourPriceDurationRatingGroup
    This tour · #35 of 47€351h 30m–2h4.82 (73)shared
    Soho Music & Historic Pubs Tour€382h 30m4.99 (2358)shared
    London Small Group Tour of Historical Pubs€423h 30m4.98 (11796)shared
    Royal Historic Pubs Walking Guided Tour in London€382h4.99 (996)shared

    Ranked #35 of 47 in Pub Tours & Pub Crawls by Guidekin score (rating weighted by review volume). Prices here run from €17 to €409, median €38; typical length 2h 30m. 5 of 47 are private. Figures are live from the tour cards; the rubric is our handpicked set, not the whole market. Compare all 47 Pub Tours & Pub Crawls

    From €35 per adult